If your company is small and relatively unknown it can be hard to capture the attention of talented,
potential employees. And the lack of younger workers entering the labor market doesn’t make anything
easier. There are, however, some steps that can be taken in order to get those highly desired employees
despite the difficulties that most small businesses face. Here’s four pointers to get you on the right track…
1. Put your employees first. Your existing employees are probably the best tools for hiring prospective
employees. If you treat your employees with respect and create an environment where they enjoy bringing
success to your company, then you can bet other talented people will want to join your team.
2. Advertise yourself. Always have a very thorough, descriptive career section on your website. It should
contain information about the growth and development of your company and what makes it stand apart
from your competitors. Also, your present employees can play a role in the advertisement of your company
as well. Bonuses for hiring referrals create incentives to search out excellent candidates, as they most likely
know some pretty intelligent people themselves. And don’t forget to use social media!
3. Be creative. Use your company’s personality. While you do have a business to manage, try to convey the
lighthearted side of your company’s culture. A well designed logo and top notch web site with video will
peak any prospective employee’s attention.
4. Post on Job Boards. Yes, people troll these all the time. It’s always better to find a job board more
specific to your industry as it reduces the amount of spam and also weeds out unqualified candidates.
Don’t, however, rule out Monster.com or craigslist, as people check those sites as well.
Sit back and be patient. Wait for the right employee to come to you. It can be a strenuous and
tiresome effort to find new talent, but the wrong hire for your company could set you back even further. Be
thorough in your search and follow these guidelines to ensure your hire the right candidate without
expending your resources.
