Your company’s brand is important. It focuses on creating a reputation for your organization. Companies that want to stand out more are taking a more of a wholesome approach though, and are creating a culture brand for their companies.
What is a company culture? Company culture is made up values, beliefs, underlying assumptions, attitudes and behaviors of a group. It has a massive impact on the level of happiness employees will experience when working.
Now that we know what a company culture is, let’s look into why it is important and how your company’s culture brand can improve recruitment.
1. It draws in candidates. Candidates want to feel like a part of a team, not just like a part in a machine where they are replaceable and faceless. Being a part of a team or a group will make your employees feel like a valuable asset to the company.
2. It diminishes turnover. Good internal culture means that your employees are treated as equals and are happy. Employees’ feedback is valued and their concerns are quickly recognized. A positive culture helps to make sure they like coming to work.
3. It impacts productivity. Unhappy employees are often less motivated and this leads to lower productivity. To get work done, have innovative employees and reach new goals your company needs to have a positive company culture. Happy employees are productive employees.
4. It boosts mood. A negative culture will lead to unhappy employees. Boring or hostile workplaces are not sustainable over time. Companies that don’t focus on making a great workplace and take time to address employee needs see a poor work product and attrition.
5. It improves employee referrals. Employees are more likely to refer job candidates in their network if they enjoy where they work and the company has been deemed a great place to work by its employees. Employee referrals make up a big part of hires in a lot of organizations. If your company isn’t receiving employee referrals, that is a bad sign. Great culture rewards employees who make referrals.
Culture doesn’t just improve employee mood and motivation. It is the best recruiting tool you can have.
Published by Conselium Executive Search, the global leader in compliance search.
