The best way to get your content shared across the Internet is to have brand advocacy. In order to do that though, you first need to create sharable content so that this is possible. There are five easy ways to produce shareable content for brand advocacy.
1. Reach out to advocates. The first question to ask is where are your advocates? You can use social media, email, company websites, mobile devices and company blogs offer the perfect platform for your company to look into the mind of your consumers and figure out what they love about the organization. You can run a Facebook poll asking how likely it is your customers would be referring your services or products to others. If they rate highly, it is likely that they are already advocating for you. If they rate low, it’s more likely that they are not yet advocating for you and you need to figure out how to turn that around.
2. Help advocates create content. You want it to be really easy for advocates to engage with your brand online. Create video testimonials of customers, ask what their favorite product is, invite them to write company reviews or interview them about their experience with the company. Make sure that each piece of content is search engine optimized to ensure it will get the most reach possible.
3. Boost their voices. Be sure you are showing your brand advocates and other satisfied customers some love in return for their content marketing contributions. Building relationships with your advocates and customers is all about give and take, the worst thing a brand can do is to ignore those voices before offered by brand advocates. You can take a postive Facebook comment left by a customer and make it a status update or retweet and answer questions on Twitter.
4. Keep a track record. If you want to continue building new advocates over time, it is a good idea to keep profiles of the people who are helping you out with content marketing. Get their names and occupations and keep track of what it is that they are talking about. Note what kind of content they are creating, reviews, stories, answers or social media posts and see how big their social media networks are so you can gauge the reach.
5. Remember: Resist the urge to count your followers or retweet, advocacy isn’t a numbers game. Brand advocacy is building and maintaining relationships and overall, being human. It isn’t winning a popularity contest on social meda with having the most followers or retweets. Don’t wait to respond to messages, thank customers for their patronage and acknowledge when they have helped you out. Don’t take them for granted and be sure to always deliver on your brand promise.
Brand advocacy is an extremely valuable and renewable marketing tool for any company or organization. Remember that the best way to get your content shared across the Internet is your brand advocacy.
Published by Conselium Executive Search, the global leader in compliance search.
