When I open my daily newsfeeds, it can feel overwhelming with all of the different brands vying for my attention. Obviously the juggernaut companies like Pepsi have entire offices directed to establishing company branding, but just how important is it for an executive search firm?
A recent survey showed that 84 percent of companies believe that a key strategy should be cultivated when it comes to establishing a unique identity in the workforce. 84 percent? That’s an impressive number, but it is clearly important. I spoke about my brand using testimonials, for instance. Here are several other ideas for building your brand without the massive budget you (think) you need.
- Develop a brand strategy. This entails figuring where your company is now, and where you would like to see it. I think this includes what many consider are peripheral components, but actually these play a solid part in your strategy. Are you a jeans-and-tees company, or a buttoned-up community? Elements like this will attract the clients and potential candidates you are looking for.
- Get your employees involved. Your employees should be thrilled to extol the virtues of your company if you are running it correctly and fairly. And what better capital to use? They can give unique insights into your company’s culture using a variety of methods:
Social media
Blogs
About Us
All of the above mentioned methods can be done easily. Have an “About Us” page that features key players, and let them write the blurbs themselves. You should have the final say-so, but it adds some character and panache to your site without pulling a billboard out for an executive search firm. Approachability is paramount.
- Go mobile. In this fast paced world, people want to check you out—right away. Implement a mobile version of your site so potential candidates or clients can quickly see what your company represents. Who knows, they might want your phone number right away!
- Reward your employees. Incentives make any business more exciting to work for. Take CEO of Next department stores Lord Wolfson’s recent news-making bonus: He gave his entire bonus to the employees of his company. Talk about enticing potential candidates.
What I want to say, in plain terms, is focus on your company brand. It’s vital in this sea of names, images and logos. Think about your future clients and candidates and ask yourself: Why would someone want to work for me? In my case, why would someone want to use my recruitment services?
Additional tips can be found on recruiter.com. Get branded!
Published by Conselium Executive Search, the global leader in compliance search.
