Branding your audit department is essential for your success. A brand consists of a logo, a name and the entire feelings and expectations created by a product or service.
Why brand your audit department?
- To show your customers how your department positively affects the company
- To set expectations for your customers on consistency and quality of the internal auditing experience
- To help recruit top employee prospects from within and outside the company
- To build strong and trusting relationships with your customers
- To build loyalty and pride among the audit staff for retention purposes
- To provide confidence for the audit committee and investors
- To provide confidence for the external auditors for placing reliance upon your IA’s work papers
Next month’s E-Tip will consist of specific steps to take to develop your IA brand.
Published by Conselium Executive Search, the global leader in compliance search.
